There are 26,000 companies providing in-home personal care to older Americans and people with disabilities.1 Industry Research shows that 76.8% of home care company owners and CEOs see “Caregiver Shortages” as the biggest threat to their business.2 The same research shows that 41.9% of those same company owners see “High Quality Caregivers” as the number one thing that sets their agency apart from their competitors.3
Caregiver Quality Assurance was created in 2006 to help home care leaders select the best applicants for jobs. In 2020, after the Covid-19 Crisis, we are totally revising and reinventing CQA. We’ll guide you through the five phases of finding and keeping the caregivers you need to meet the growing expectations of an aging population in the fastest growing segment of health care in America.
Master the Five Phases of Caregiver Quality Assurance
Phase I – The Caregiver Quality Company Culture – a proven process for crafting a culture of attraction and accomplishment in your home care company
Phase II – The Caregiver Quality Recruiting System – a systematic approach to refining and updating your recruiting process
Phase III – The Caregiver Quality Selection System – increase the consistency of your interviewing and selection to hire only the best applicants
Phase IV – The Caregiver Quality On-boarding System – make that first impression lasting for your caregivers as you refine the way you on-board new hires.
Phase V – The Caregiver Quality Retention System – Data show that caregiver turnover was 81.6% in 2019, and 80% of that turnover happens in the first 90 days. Solve your 90-day retention issue, and you dramatically improve the quality of caregivers and quality of care for your clients.
You and your team will master these five phases through online education, online idea exchanges, and participating in your CQA Mastermind Group.
Optional Add-ons to the Five Phases of CQA
For companies who are active members of their Mastermind Group, and who have completed the Five Phases of CQA training program, you will be able to take advantage of two added benefits.
The Caregiver Quality
A pre-employment psychometric assessment of attitudes, behaviors, thinking skills, and engagement to improve the precision of your selection system.
The Caregiver Quality Marketing System
A focused marketing process designed specifically for companies that have implemented the Five Phases of Caregiver Quality Assurance.
Resources to help you grow… We are frequently asked for recommendations for other resources to help you grow your business and get ready for the future. Below is a list of companies and products that we have personally reviewed and recommend to you because we know they have high integrity and their products will perform as promised.
Join Your Caregiver Quality Assurance Mastermind Group.
Creating a culture dedicated to caregiver quality is top-down lead. The best way to craft your culture and master the Five Phases of CQA is to interact on a regular basis with other home care leaders with a common focus.
A “Mastermind Group” is a small group of individuals who come together on a regular basis to share ideas, solve problems, and support one another. Stephen Tweed, Founder of Caregiver Quality Assurance, introduced the Mastermind Concept to the home care industry in 2012 and formed the Home Care CEO Forum.
As a member of Caregiver Quality Assurance, you’ll be a member of a CQA Mastermind Group. Each group consists of up to 12- 15 companies in non-competing markets. You’ll meet once a month by video conference to share ideas, solve problems, and launch your Caregiver Quality Assurance process.
Get certified in Caregiver Quality.
A core component of this membership program is our complete learning management system dedicated to creating a consistently high-quality caregiving team. Once you and your team have completed the online education courses, you will be able to display the CQA Certified seal on your web site and promotional material.
- Creating a Caregiver Quality Company Culture
- Crafting a System for Recruiting high quality caregivers
- Selecting the Best
- On-Boarding Your Caregivers Efficiently and Effectively
- Retaining the Best and Reducing Turnover
Companies that successfully complete all five courses and demonstrate the application of these processes will earn the ‘CQA Certified’ Caregiver Quality Assurance designation and be permitted to use the seal in your marketing.
Apply the Caregiver Quality Marketing System
Graduates of the CQA certification process will be invited to take a sixth course, The Caregiver Quality Marketing System.
Jason Tweed, Senior Partner at digital marketing firm, Mediastead, will share best-practices and online marketing techniques that successfully differentiate your company from the competition.
Peer-to-Peer Members-Only Facebook Group
Do you have a hot topic or a question that can’t wait? Our peer-to-peer discussion group for members of the Caregiver Quality Assurance program covers topics related to caregiver recruitment, selection, onboarding and retention, with other CEOs, COOs, and HR Managers.
Resources and Toolbox
Members will have access to a continually updated library of resources and useful downloadable tools for managing your caregiving staff. Spreadsheets, checklists, and supervisory guides are all included with your membership. In fact, many of these guides were created by fellow members willing to share their ideas and strategies.
Create a company culture focused on Caregiver Quality
We’ve created a platform where top-tier home care company leaders can come together to share ideas, solve problems, and develop best practices for caregiver staffing.
Your company can master:
In today’s in-home care marketplace, the winners aren’t the companies with the most clients. Winning in the long-term is entirely the result of hiring the best people and keeping them FOREVER.
Apply Now for membership in this unique network
Membership in Caregiver Quality Assurance is on an annual basis, with annual dues covering all of the features, benefits, and resources. Membership is limited to home care companies who meet certain qualifications, including size, geographic location, and commitment to action. To be eligible, your company must meet service volume minimums, and requirements that protect members from competition in your local marketplace.