By Stephen Tweed
What are the best practices of home care companies that have low caregiver turnover?
One is that they regularly engage their employees to find out what they like and don’t like about how things are going in the company. We’ve found that there are three effective ways to survey your employees:
1. Focus Groups – a Focus Group is a small group of employees who are brought together to give feedback on questions about the company and the company culture. An experienced facilitator leads the discussion with open ended questions designed to draw out opinions and perceptions from the employees.
2. Employee Surveys – you can easily develop a series of questions to get a clearer understanding of employees’ perceptions about the company and your culture using an online survey tool. The key is designing questions that give you data you can work with to improve the culture.
You can also use an objective outside party to conduct your employee satisfaction survey. We work closely with Home Care Pulse and they have an excellent Caregiver Satisfaction Management process.
3. Employee Interviews – you can conduct one-on-one interviews with employees about your company and your culture.
In our Caregiver Quality Assurance Mastermind Group, the members worked together to design a “Stay Interview.” It is used to get a clearer understanding of why people stay, and how we can expand those reasons to all employees.
Give Feedback and Take Action
Whether you use focus groups, surveys, or interviews, there are three things you must do with the data:
1. Share the results. Tell all employees what you learned.
2. Let them know what you will do. Communicate the results of your survey, and then let them know three things:
a. Here are the things we are going to fix right away.
b. Here are the things we are going to fix later, and why.
C. Here are the things we are not going to fix, and why.
3. Engage your employees in taking action to fix the things you said you were going to fix. Then communication back to all employees – “Here’s what we learned, here’s what we said we were going to do, and here’s what we have done.”
Engaging Your Caregivers is Part of Crafting Your Culture
Crafting your company culture should be a key goal of every home care leader. Surveying your employees should be a regular element of crafting your culture. We’ve found that there is no better way to engage your employees than to ask for their feedback, and then take action on what they tell you.
Remember that company culture is “the way we do things around here,” and the way you do things should be to regularly ask your employees for feedback on the company and the culture, and then take action to make your organization a great place to work.
If you would like to explore more insights into how to craft a company culture where caregivers want to work, consider becoming a member of Caregiver Quality Assurance and a Caregiver Quality Mastermind Group.